PRI Signatory
Capital is a professional services signatory to the United Nations Principles for Responsible Investment (PRI). Capital, the first financial communications consultancy to sign the PRI, has a long-standing commitment to sustainable business practices.
Through its work with several pioneers in sustainable investment, such as Generation Investment Management and the Enhanced Analytics Initiative (now forming part of the PRI), Capital has developed an unrivalled knowledge and understanding of the risk motivations of long term investors relating to ESG or extra financial factors. It continues to work with financial institutions in multiple markets or segments to articulate the incorporation of these factors within investment policies.
This insight has led us to advise many corporate clients on how best to respond to and communicate the opportunities and threats posed by their business practises to global financial markets.
As a professional services partner, Capital will promote the PRI among clients and commit to the development of services within the PRI framework which can improve the implementation of the Principles. Capital aims to:
- Continue to raise the profile of the issues underlying responsible and sustainable investment
- Assist members of the PRI in communicating how they are incorporating the Principles into investment decisions to a wide audience, including investors, corporates, media and general public
- Help service providers communicate new services and products to the investment community which may assist with the implementation of the Principles
- Raise the profile of PRI work streams in the emerging markets and private equity, areas where Capital has extensive experience
About the Principles:
The Principles promote the inclusion of environmental, social and governance (ESG) issues into mainstream investment decisions by asset managers and their advisors. Signatories believe that ESG issues have a significant impact on the long term performance of investment funds and therefore better management is required to ensure these impacts are recognised. In turn, encouraged to adopt a more systematic approach to managing ESG issues, corporate management will take more interest in these extra-financial drivers of risk and reward, which will come to define corporate profitability in the medium and longer term.
