Fran McElwaine
Fran provides a broad spectrum of strategic communications counsel to government and business leaders, specialising in reputational, leadership, crisis and change communications.
During her twenty years in the region Fran has worked with many significant organisations and senior leaders in both the public and private sectors. Her experience covers the full region from North Africa and the Levant, the GCC and Sudan and includes the successful implementation of effective communications strategies for leading local and multi-national entities including the UAE Federal Government, SABIC, KIPCO, Qatar Foundation, TDIC, ADPC, Abu Dhabi Planning Council, BP, Qatargas, Zain Communications, Lombard Odier, General Motors and Mubadala.
Prior to joining Capital, Fran was with Hill and Knowlton Middle East for 7 years where she had a number of roles including General Manager of their Qatar office, Regional Director (Northern Gulf), Head of Change and Organisational Comms and, latterly, General Manager of the UAE offices in Abu Dhabi and Dubai. Fran has also worked with Ogilvy and Mather and Weber Shandwick in the region and started her career in communications in London with DMBandB and Michael Peters and Partners. In all, Fran brings 30 years experience in reputation management, a deep understanding of the communication challenges facing business leaders today and a thorough understanding of the Middle East communication landscape.
